SCOTTSDALE, ARIZONA

Al Faer, founder and president of The Jared Company established in 1981 as a magazine publishing consulting firm has provided consulting services to a diverse group of publishers of consumer, trade and association publications throughout North America, Europe and Asia.

With 49 years of in-depth industry experience, Faer has held various operational, manufacturing, production, managerial and executive positions with some of the industry's leading publishing and printing organizations. As former publisher and chief operating officer of The Diamond Magazine, "The Official Chronicle of Major League Baseball," Faer developed, implemented and oversaw the entire publishing operation and related strategies to effectively launch and maintain this national consumer publication. Over the years he has served as Vice President Manufacturing, Vice President Operations and Senior Vice President to LFP, Inc.; as Chief Operating Officer, Jack Rabbit Systems; as the Executive Vice President/COO, Rickert Media; currently serves as Executive Vice President Publishing Operations, Impact Media Communications; as Senior Vice President Operations, Small World Publications and has held other key industry positions with organizations such as Rumford National Graphics, McGraw Hill.

Faer’s diverse publishing background has permitted him to be intimately involved in cost-reduction/containment programs; profit improvement strategies/development; situation reports and yield enhancement studies; due diligence and feasibility studies; business plan development; financial projections/budgets; custom contract-publishing; publication start-ups; publishing company turn-around; supplier out-sourcing/material procurement; circulation and newsstand distribution strategies/implementation; strategic marketing positioning; targeted roll-up’s, international publishing licensing; mergers and acquisitions.

Faer has negotiated, bought and controlled on behalf of his clients as a non-broker, approximately $678 million worth of manufacturing, paper, distribution and other associated collaterals. Clients have realized, through an array of strategically aligned and implemented procedures, a cost savings in excess of $102 million over the years.

Faer has been interviewed and quoted in industry publications and books such as Publishing Technology; Folio Magazine; Publishing News; Great Production by Design; High Volume Magazine; Interchange Magazine; PaperSpecs Newsletter and Magazine Design and Production, where he has also written numerous feature articles as a contributing writer. He has participated as a panelist in the IFTF Workshop on "Paper Demands - The Next Twenty Years," was a member of the WIBC's Publication Review Committee; has presented seminars to the National Association of Regional Publishers; Magazine Publishing Congress; Graphic Communications Association; Spectrum '99; MDP Print Production Conferences and the keynote speaker at the AAA/CAA Club Publications 2002 Workshop.

As a certified instructor at UCLA-Extension, Faer has taught an accredited course for a number of years: Magazine Publishing Strategies and has been a guest speaker at Arizona State University. Faer's biographical record appears in the 27th Edition of Marquis Who's Who in the West, and the 55th Edition of Marquis Who's Who in America, and has served on the Board of Directors to the Western Publications Association.

Consulting services have been provided to more than 160 clients during the past 30 years. They have and/or continue to include some of the following: AAA Arizona-Highroads Magazine, AAA Colorado-EnCompass Magazine, AAA Auto Club South Publications, Affinity Group, American Journal of Nursing Magazine,  Art in America Magazine, Arts & Architecture Magazine, Atlantic Home & Lifestyle Magazine, AZ Sports Magazine, Bankers Trust,  Baseball Today Magazine, BBW Magazine,  Beverly Hills People Newspaper, Beverly Hills World Magazine, Brides and Grooms Magazine, British Car Magazine, Chic Magazine, Club Connection Magazine, Coast To Coast Magazine, College Management Magazine, Colorado Meetings & Events Magazine, Computer Merchandising Magazine, Coopers & Lybrand, Costco Connection Magazine, Discover America Tourist Guides, Discover Hollywood Magazine; Disney Channel Magazine, Elhert Publishing, Enclave Magazine, Fine Architectural Design Journal, Fitness Swimmer Magazine, Flowers & Magazine, Game Day Magazines, Going Places Magazine, Harmon Publishing, Hartz Industries, Hoop Magazine; Hustler Magazine, Impact Media Communications, Inside Stuff Magazine; Illinois Meetings & Events Magazine, Interior Design Magazine, International Thomson Business Press, Jaakko Poyry Group, Lakeland Boating Magazine, Lamaze Magazine, LAP Magazine, Let's Live Magazine, Little Golden Books, Martial Arts Professional Magazine, Medically Informed Newsletter, Michigan Meetings & Events Magazine, Motor Home Magazine, Mountain Living Magazine, Natural Health Magazine, Network Communications, Inc., New Parent Magazine, New Parent En Espanol Magazine, Oneworld Media, Professional Sports Publications, Rickert Media, Sea Magazine, Seattle Homes & Lifestyles Magazine, Simon & Schuster, Soft Talk Magazine, South Bay Living Magazine,  The Studio at JWT, Thrasher Magazine, TL Campground Directory, Trailer Life Magazine, Triathlete Magazine, Toddler Magazine, Touche Ross, Unique Homes Magazine, Utne Reader Magazine, Veronis Suhler Stevenson,  Winning Bicycling Illustrated Magazine, Weider Publications, Western Publishing Group, Woodall’s Campground Directory...and  more.

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